Communications strategY & stakeholder engagement specialist
Communications strategY & stakeholder engagement specialist
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A passionate storyteller and a digital comms expert, I’ve built a decade-long media and communications career working in the not-for-profit sector in India and now in Australia.
I have a Master’s in Strategic Communications Management from Monash University and a Post Graduate Diploma in Journalism with a specialisation in New Media Journalism. I have also successfully acquired a certificate in Digital Marketing that informs my expertise at creating engaging user experiences online.
For the past four years, I’ve been leading organisation-wide communications strategy, strengthening capacity of values-driven, goals-guided teams and bringing my ethical storytelling expertise to large and small for-purpose organisations in Victoria.
Find more examples of my work and other details on LinkedIn.
Relevant work experience
Relevant work experience
Currently
Simplified Trade System Implementation Taskforce - Austrade
Communications and Media Advisor
I lead the development, clearance and scheduling/publishing of the Taskforce's LinkedIn calendar - 113 Followers gained in 4 months. I design and coordinate the delivery of visual graphics, publications and strategic communications materials. I designed and packaged for print on-brand promotional collateral, including the Taskforce’s first pull-up banners, for participation in the ASEAN-Australia Special Summit in Melbourne (March 2024). I support the development and delivery of presentations, talking points, consultation projects and briefs.
October 2022 - September 2023
Counting on U Program - Deakin Business School
Senior Digital Marketing and Communications Specialist
I managed paid and organic engagement on LinkedIn, Twitter and the website, led the development and delivery of the newsletter and created on-brand collateral for partners to share about the program with their networks. I coordinated media coverage of the program launch in relevant trade publications.
Education
Education
Monash University, 2021
Master of Strategic Communications Management
Asian College of Journalism, 2011
Postgraduate Diploma in Journalism
General Assembly, 2016
Certificate in Digital Marketing
March 2021 - May 2022
One Girl Australia
Communications and Advocacy Director
Researched, tested and promoted themes and messaging for #GirlsEducation = #ClimateAction brand positioning campaign resulting in myriad speaking and influencing opportunities for the CEO (including being featured as Climate Action Hero in the award-winning The New Joneses documentary)
Led a brand audit and audience analysis to inform the communications strategy and plan that aligned communications output & goals to the organisational strategic plan
Led, supported and restructured Communications & Outreach Team to lower operational costs, create space for engaging young people in communications activities and achieve fundraising & communications objectives
Project managed all digital communications channels, and strengthened brand positioning and recall among the target audience on key donor engagement channels such as LinkedIn and Twitter.
Planned, coordinated with global teams, and hosted the first-ever global online event for IDOTG 2021 attended by key internal and external stakeholders, including Hon. Mayor of Freetown, Sierra Leone.
Coordinated the 16 Days of Activism 2021 Campaign led by One Girl Scholars in Sierra Leone.
Significantly grew audience reach and engagement, and improved brand positioning on Twitter and LinkedIn.
July 2019 - November 2020
The Ethnic Communities' Council of Victoria
Membership and Communications Manager
Developed communications strategy, visual identity, key messaging and collateral for ECCV's flagship All One Together advocacy campaign; project managed communications output to achieve campaign objectives.
Provided high-level stakeholder engagement advice and support to the CEO, Chairperson and Executive Leadership Team, resulting in features in The New York Times, Australian Financial Review and more
Scoped, built and successfully implemented a CRM system; developed manuals, policies and procedures fostering effective and ethical database management, and trained the entire staff team
Built ECCV's first-ever Communications, Media and Memberships Team, provided support and supervision.
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